“Dale is an outstanding brand and creative strategist … I saw him charm clients and team members with his amazing ideas and thoughtful directions. Dale is that rare type of strategist who can also sub in as a creative director … He helps to set the creative direction and to push the design work. His copywriting skills are fantastic. He’s also an amazing team member and thought leader.”
–Jess Leitch, VP, General Manager, Head of Service Design, frog design
“… Dale has the rare mix of being incredible at his craft, an excellent business consultant, and an inspiring leader …”
– Bethany Brown, Service Design Director, frog design, San Francisco
“I was lucky enough to work with Dale on multiple projects and BD efforts and was constantly impressed by his mix of insightfulness, empathy, and ability to shut a room down with his storytelling. He is always curious, always open to new ideas, and always ready to mentor and guide anyone who might need it.”
–Jessica Gamache, Design Research Practice Lead, Head of Studio, Philadelphia, frog design
“As an experienced brand expert with a creative edge, Dale is concerned with forging brand strategies that ensure the right unique positioning while being both instrumental and manageable for its custodians.”
–Stein Sørlie, Design Director, frog design, Oslo, Norway
“Dale sets the tone for teams and makes sure that everyone on the team feels taken care of, the design that we are delivering is top notch, and that humor is a part of every day.”
–Carissa Lim, Associate Design Director, frog design, San Francisco
“The best way I can describe Dale is as the Miles Davis of creative thinking: He devours a brief and brings it roaring to life to a tune its intended audience becomes entranced by and impossible to ignore. This amazing human being will provoke, challenge, and collaborate with you and you can’t help but become a stronger designer and better as a person from it.”
– Jimmy Yi, Senior Visual Designer, frog design, San Francisco