“Dale is an outstanding brand and creative strategist … I saw him charm clients and team members with his amazing ideas and thoughtful directions. Dale is that rare type of strategist who can also sub in as a creative director … He helps to set the creative direction and to push the design work. His copywriting skills are fantastic. He’s also an amazing team member and thought leader.”
–Jessica Leitch, Managing Director, frog North America
"Dale is an exceptionally thoughtful and expansive strategic partner. He has a rare ability to connect brand, customer insight, creativity, and technology, while continually challenging the team to consider a bigger and more ambitious vision... He is also a compelling, 'professorial' presenter who can make complex ideas engaging and accessible — evident in the monthly Salon presentations he created for our agency."
– Laura Bernier, Senior Customer & Cultural Intelligence Lead, Verndale
"Dale consistently brought a thoughtful, strategic perspective and was particularly effective at helping clients move from broad business challenges to clear, actionable strategies ... He would be a strong addition to any organization looking for an experienced strategist who can build trusted client relationships, lead meaningful strategic conversations, and translate business challenges into opportunities and actionable outcomes."
– Aine Miller, Group Account Director, Verndale
"I highly recommend Dale to any company looking for a spark to a transformation, not just another website redesign. He brings insights and thoughtful POVs to every conversation... his keen ability to ask the right questions enables him to challenge the status quo with a deep understanding for building a differentiated strategy for each client."
– Laura Brown, Senior Experience Strategy Lead, Verndale
"He has a rare ability to take a complex, ambiguous need and turn it into a clear direction ... Whether leading discovery sessions with clients, speaking at company-wide thought leadership sessions, or presenting at global events, he's always composed and in command of the room."
– Antoine Drapeau, Senior Account Executive, Verndale, Canada
“You can’t help but become a stronger designer and better as a person.”
– Jimmy Yi, Senior Visual Designer, frog design, San Francisco